Fresh off his unforgettable set at London’s Wireless Festival, rap phenomenon Yeat returns with new single “bigger thën everything.” The explosive record arrives alongside an equally thrilling Cole Bennett-directed music video.
“bigger thën everything” comes in the wake of AftërLyfe, Yeat’s acclaimed album from earlier this year that pairs hypnotic, trance-like beats with distinctive vocal inflections and signature hooks. AftërLyfe marked Yeat’s highest album debut to date at #4 on the Billboard 200 chart. Receiving an impressive 30M global streams within the first 24 hours alone, the album release was also Yeat’s largest streaming day for his entire catalog with a staggering 60M total combined streams. AftërLyfe marks Yeat’s third entry in the Top 10, with previous projects Up 2 Me at #6 and Lyfë at #10. Revisit AftërLyfe HERE.
After breaking through in 2021 when viral hit “Gët Busy” exploded, Yeat earned co-signs from hip-hop heavyweights like Drake, Lil Uzi Vert, and Young Thug, quickly amassed superstar-worthy statistics of his own. In 2022, he clocked more than 2 billion streams and sold more than 1.1 albums in the U.S. alone, with the album 2 Alivë and the EP Lyfë each debuting in the top ten on the Billboard 200. With undeniable singles like “bigger thën everything,” it’s clear Yeat is ready to ascend even higher.
ABOUT YEAT:
Auto-Tuned melodies, distinctive vocals, wild production choices, and clever, scene-stealing bars are all highlights of Portland, Oregon-based rapper Yeat’s captivating style. Viral online attention and acknowledgment from Drake added to Yeat’s growing profile, and he signed on with Interscope Records for the release of his 2021 studio debut, Up 2 Më. 2022’s 2 Alivë and Lyfë both reached the Top Ten of the Billboard 200, and 2023’s AftërLyfe became his first Top Five entry.
Yeat was born Noah Smith in 2000. He began releasing music around 2015, taking notes from Young Thug‘s melodic strangeness and the inventive production styles of rappers who were rising to prominence as he grew up. He started out using the moniker Lil Yeat, but shortened it to Yeat in 2018. That year, he released his first mixtape, Deep Blue Strips. From that point forward, he was in hyperdrive, releasing three mixtapes in 2019, two EPs in 2020, and sporadic singles that appeared amid his other projects. The rapper broke through in 2021 when his song “Gët Busy” began appearing in TikTok videos. The track became so ubiquitous that its lyrics were even referenced by Drake.
As his fame skyrocketed, Yeat released the mixtapes Alivë and 4L, and the Trëndi EP, before signing to Interscope for the release of his first proper studio album. Up 2 Më was issued in September 2021 and made it to the lower tier of the Billboard Top 200 chart. A second studio LP, 2 Alivë, quickly followed in early 2022 and leapt up the Billboard chart to a number six debut. Subsequent EP Lyfë appeared that September and reached number ten. The full-length AftërLyfe arrived in 2023 and was another success, reaching number four on the Billboard 200.
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