“Dirty” is out now via Warner Records.
With haunting production by Matt Zara (Mabel, Niall Horan, Diplo) and lyrics penned by an all-star team, “Dirty” plunges into the turmoil of a toxic, all-consuming relationship. The track captures the agony and ecstasy of being irresistibly drawn to someone you know is no good for you. The brooding, gritty soundscape mirrors the chaos and emotional conflict of this dangerous infatuation.
KSI says: “I wanted ‘Dirty’ to capture that raw, messy emotion of being in a relationship that’s as intoxicating as it is destructive. It’s about that push and pull—the chaos you feel when you can’t let go, even though you know it’s breaking you. The female vocal (who I’m not allowed to say) brings a haunting energy to the track, and I think it’s going to have people talking. I love creating music that sparks conversation and connects with people on a surface or deeper level, and ‘Dirty’ definitely does exactly that.”
“Dirty” follows the massive success of KSI’s Top 10 and Billboard Hot 100 hit, “Thick of It,” which solidified his status as a global streaming powerhouse with over 8 million monthly listeners. Its official video has racked up over 82 million YouTube views, claiming the #1 spot on the platform’s trending chart and cementing its place as a viral phenomenon. On TikTok, the song has seen over 2.8 billion views, with celebrities like Kim Kardashian and North West, Drake, Kai Cenat, IShowSpeed, Mr Beast, Adin Ross and Logan Paul all joining in on the craze, showing the widespread impact of KSI’s latest musical chapter.
With “Dirty,” KSI continues to push boundaries and redefine his musical narrative. The single not only showcases his artistic growth but also underscores his knack for sparking cultural moments.
KSI is currently recording his third album.
ABOUT KSI
KSI’s influence is undeniable. With over 2.8 billion global streams, 75.3 million followers across social platforms (more combined YouTube subscribers than any British act aside from Ed Sheeran and One Direction), and 5 million UK single sales, he continues to redefine what it means to be a modern artist. His second album, All Over the Place, debuted at #1 in 2021, following the success of his groundbreaking and the best-selling debut of 2020, Dissimulation. With nine Top Ten singles and high-profile collaborations, and the only artist to receive two nominations in the Song of the Year category at the 2022 Brit Awards, KSI has cemented his position as one of the UK’s most innovative and versatile talents.
As the CEO of Misfits Boxing and co-owner of Prime, KSI’s impact extends far beyond the studio. With Prime achieving the milestone of selling its one-billionth bottle and forging partnerships with global sports organizations like the UFC, Arsenal, FC Barcelona and collaborating with the likes of Peso Pluma and Patrick Mahomes, KSI is not just an entertainer—he’s a visionary entrepreneur reshaping industries.
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