Fan and critic favourite Doechii continues her ascent with “Alter Ego,” a new single featuring her fellow Floridian JT via Top Dawg Entertainment/Capitol Records/Universal Music Canada.
Inspired by Eurodance, the track prompted R&B superstar SZA to dub it “the craziest song I’ve heard all year” on social media after an early listen. “Alter Ego” arrives just over a month after Doechii and JT interviewed one another for Interview Magazine where they initially teased their collab. It also continues a lengthy winning streak for Doechii.
After gaining 600 million plus global streams for “What It Is (Block Boy)” last spring, she unloaded “Booty Drop,” a New Jersey Club-influenced single that’s earned over 12 million Spotify streams since its release. From there, she released “Pacer,” a track Stereogum described as “a shouty maximalist anthem” laced with “electronic streaks and overdriven rock guitars.” In September, she continued to build her momentum when she popped out to Los Angeles to open for Beyoncé. That same fall, the self-proclaimed Swamp Princess hit the road with Doja Cat on her Scarlet Tour dates. It’s part of a come-up that feels ongoing.
This all builds on the heels of Doechii’s 2022 EP she / her / black bitch, where she cemented herself as a distinct voice whose versatile talents range from quick-fire bars to seductive singing. Doechii was chosen as an XXL Freshman and tapped as an ‘Artist to Watch’ in Rolling Stone, NPR, Vulture, Complex, Uproxx, Pigeons and Planes, FADER, and more. She was also recognized by the industry for her achievements with a nomination for Push Performance of the Year at the 2022 MTV VMAs and Best New Artist at the 2022 Soul Train Music Awards. She also made her late-night TV debut on The Tonight Show Starring Jimmy Fallon, performed at the 2022 BET Awards, and took the main stage at Coachella in 2023 with a critically acclaimed performance.
This past February, JT dove further into her solo career with “Sideways,” a diva theme song for the unbothered. The track has collected over 3 million Spotify streams to date. With “Alter Ego,” she joins Doechii in issuing a call to act up — whether on the dancefloor or anywhere else your heart desires. Clearly, there’s no placing boundaries on these two, together or apart.
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