ALL INCOME GENERATED FROM STREAMING OF “BAGELS” WILL BE DONATED TO YOUTHLINE
Alt-pop musician BENEE has collaborated with New Zealand mental health charity Youthline and leading neuroscientists on a new single, “Bagels,” scientifically designed to help reduce anxious feelings.
Written and produced specifically to support young peoples’ mental wellbeing, “Bagels” uses musical elements identified by Auckland University of Technology (AUT) neuroscientists to relax the nervous system, modify brain activity and ease feelings of anxiousness.
Neurological testing on teenagers and young adults found listening to “Bagels” lowered levels of “state anxiety,” which is the type of short-term anxiety experienced in stressful situations. The track also calmed brain activity in the frontal and parietal lobes – the areas often associated with regulating emotions and the fight or flight stress response.
As a big believer in using music to cope with her mental health challenges, BENEE was excited to work with producer Josh Fountain and AUT scientists to learn about why music impacts anxiety.
BENEE says, “I’ve always seen music as a kind of therapy, but it was fascinating to learn why certain sounds move your mood. ‘Bagels’ was a totally different creative process for us: every aspect, from the beat, the natural soundscape and harmonies, to the subtle message in my lyrics, ‘you are not alone,’ is designed to take away feelings of anxiousness.”
She continues, “I’ve huge respect for Youthline’s work, so it’s been awesome to partner on this track, to show young people that it’s ok to talk about mental health, and to provide them with another tool to try when stressed. We all need to find what helps us, and one way I find calm is swimming at the beach and having a bagel – I’ve made a nod to this in the song, and obviously its title ‘Bagels.’”
As well as advising on the musical principles behind “Bagels,” AUT Associate Professors Daniel Shepherd and Mangor Pedersen designed tests to measure the song’s impact on anxious feelings. Using electroencephalogram (EEG) imaging of brain activity, their research found “Bagels” was the most effective in easing anxious feelings and relaxing the brain of all music tested.
Associate Professor Shepherd says, “Our testing of ‘Bagels’ shows its effectiveness for managing anxious thoughts and shifting young peoples’ bodies and brains into a significantly calmer state, shown through their lower heart rate, patterns of brain activity, and reduced perspiration.”
“I’ve studied the psychological effects of music for 15 years and jumped at the chance to be part of this ground-breaking project. Powered by more than 10 billion data points mapping a detailed representation of brain activity, our research into ‘Bagels’ is an unprecedented study of how music can regulate anxiety, and I’m excited to see it help our youth.”
“Bagels”’ soothing melodies and natural soundscapes come to life in the animated music video which floats viewers through a series of playful, organic worlds. Anxiety-reducing principles woven into the video include smooth color transitions and hypnotic swaying of organic forms, a technique to move our eyes repetitively from left to right. This strategy is a feature of Eye Movement Desensitisation and Reprogramming (EMDR), a therapeutic tool used to help with anxiety.
Says Youthline’s Clinical and Services Manager, registered counselor Joanna Madsen, “There’s been a rapid rise in mental distress post Covid, and anxiety is one of the top concerns raised with our therapists and helpline counselors. Helping young people manage their mental wellbeing and anxiousness can prevent an increase in distress, but we know around half of young people don’t feel confident asking for support with their mental health.”
“There’s a clear need for clinically sound, creative, and accessible resources young people can add to their wellness kit for when they’re feeling anxious. It’s our hope this track will be a practical tool teenagers and young adults can use in stressful situations – around exams, a tough conversation, or on a crowded bus.”
“It’s been so exciting to have someone as talented and relevant as BENEE onboard. She’s a vocal mental health advocate and her determination to use her voice to support young people shines through this track.”
All income generated from streaming of “Bagels” will be donated to Youthline.
ABOUT BENEE
BENEE’s dreamy alt-pop mixes her deeply heartfelt reflections on life in suburban Auckland, New Zealand with offbeat and often whimsical lyrical twists, all produced with a technicolor ear for cooked beats and unpredictable hooks. The 23-year-old broke through in 2020 with “Supalonely,” her global hit with 4 billion streams, and her follow-up Hey u x debut album was a vibrant musical world with guests ranging from Grimes and Lily Allen to Gus Dapperton and Muroki(another New Zealand teen BENEE has since signed to her own label, Olive). It was listed as one of Billboard’s “25 Best Pop Albums of 2020,” noting that BENEE “contemplates the woes of Gen Z with a keen ear for choruses and arrangements that oscillate between indie rock and hyperpop.” Stereogum praised its “quirky but impeccably produced pop music” and Vogue called it “13 tracks of heavenly indie-alt-pop.” Platinum Awards piled up around the globe, and she performed “Supalonely” — live from New Zealand — on The Tonight Show Starring Jimmy Fallon, Ellen, and Late Night with Seth Meyers and recorded a heartfelt live version of album opener “Happen To Me” for The Late Show with Stephen Colbert. Last year, BENEE returned with her 2022 Lychee EP, with her song “Doesn’t Matter” revealing the singer’s journey through the emotional clatter of 2021. A hefty touring schedule followed, leading into new music in 2023 and kicking off with “Green Honda.”
ABOUT YOUTHLINE
Created in 1970, Youthline is a ‘with youth, for youth’ organisation that has supported young New Zealanders for more than 50 years, including those struggling with mental health and other issues.
A registered charity made up of volunteer and paid staff members across New Zealand, Youthline offers a free helpline service, face-to-face counselling, mentoring, programmes in schools and communities to help youth grow and develop.
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