ARMANI WHITE – THE BREAKOUT NEW ARTIST OF 2022 – DROPS DEBUT EP ROAD TO CASABLANCO.

SERVES UP LYRIC/PERFORMANCE VIDEO FOR “PROUD OF ME.” FEATURING RED-HOT DEF JAM LABELMATE FRIDAYY

A year-long journey of explosive viral moments and big-stage co-signs and collabs culminates as gold-certified, charismatic West Philly rapper Armani White delivers on his promise as the breakout new artist of 2022, unveiling his bold first body of work with the highly anticipated debut EP Road to CASABLANCO. out now via Def Jam Recordings/Universal Music Canada.

To celebrate the arrival of the EP, Armani released a captivating lyric/performance video for the EP’s emotional centrepiece “PROUD OF ME.” [feat. Fridayy]. Watch HERE. The intimate clip finds him in a dark room surrounded by boxes with the names of his various song titles as he raps to the camera. Over wavy production, he makes confessions, “I lived long enough to trap and see the other side of that,” before a chantable chorus. Blurring genre lines, it once again highlights his knack for a knockout hook.

He paved the way for the project with the flashy “SILVER TOOTH.” [feat. Ferg]. REVOLT applauded, “The catchy cut is perfect for White’s rhymes about his talents, women, and much more,” and Variance raved, “This is shaping up to be a huge year for White, and this addictive new track only further cements his status.” HotNewHipHop declared, “Def Jam’s Armani White already won us over with ‘GOATED.’ Earlier this year, but now the lyricist has more heat.” It’s just one brick on Road to CASABLANCO. though.

The EP notably includes the standout “GOATED.” [feat. Denzel Curry]. It has already piled up 19 million Spotify streams, 3 million YouTube views on the music video, and exploded on TikTok with over one million creates and north of a billion views.

Armani delivered a show-stopping performance of “GOATED.” on NBC’s The Tonight Show Starring Jimmy Fallon. Right out of the gate, Complex proclaimed, “Armani White and Denzel Curry bring out the best in each other in the new track ‘GOATED.’,” and UPROXX christened him “one of rap music’s most promising new acts.” Consequence asserted, “On the track, White displays the same infectious energy that made ‘BILLIE EILISH.’ so popular.” HotNewHipHop raved, “Armani White has another bop on his hands with his latest single, ‘GOATED.’.”

After turning up alongside N.O.R.E. for a much talked-about performance at the BET Hip Hop Awards 2022, Armani performed a medley of “THANKSGIVING” and “BILLIE EILISH.,” on Jimmy Kimmel Live! BET recently proclaimed Armani its “BET Amplified Artist” of January 2023. MTV soon followed suit, naming Armani its coveted Global PUSH artist for February.

Armani closed out a massive 2022 with a showstopping performance on ABC’s Dick Clark’s NEW YEAR’S ROCKIN’ EVE, delivering energetic live renditions of “GOATED.” and his gold-selling breakout “BILLIE EILISH.” He also performed a medley of the tracks at the MTV EMAs. Check it out HERE.

His runaway smash “BILLIE EILISH.” – a playful, energetic homage to the pop singer’s stylish videos, set to a clever sample of NORE and the Neptunes’ classic “Nothin’” – exploded as a phenomenon. In addition to recognition as a “YouTube Trending Artist on the Rise,”the track went truly viral socially, inspiring billions of TikTok views, and earning a big co-sign from Tom Brady, who posted the track on his Instagram.