THE BAND PARTNER WITH FUNDRAISING INITIATIVE ETERNITY RAISING MONEY FOR ‘TAKING ACTION ON ADDICTION’ AND THE ‘FORWARD TRUST’
NEW ALBUM ‘THE LOVE THAT’S OURS’ OUT NOW
LISTEN HERE
Following on from the release of their highly-praised third studio album ‘The Love That’s Ours‘ last year, their first in a decade, The Big Pink have now returned to share the new video for its final single “Lucky One“, which sees them confront the reality of drug addiction.
Filmed during a recent performance at Glasgow’s Barrowlands, the new visuals for “Lucky One” look to elevate the raw and emotive message behind the song’s original inspiration. Written about the untimely death of frontman Robbie Furze’s close friend, the band have teamed up with the fundraising initiative “Eternity” who raise money for Taking Action On Addiction and the Forward Trust. They have also recently worked together on a live event held at the House of KOKO in partnership with Project Melody Music. Donate HERE
Adding about the meaning behind the video, Robbie said, “I was inspired to write “Lucky One” after the untimely death of one of my closest friends in Los Angeles. It was 2019, I was living and working in Los Angeles. He and I were just starting to work on a cool music & fashion project together. He had an incredibly brilliant creative mind. He was one of those people that you just instinctively wanted to be around. He lit up a room. As bright as the bright side was though, he would sometimes drop out of view for a couple of weeks at a time. I hadn’t heard from him for a couple of weeks and I was just about to start worrying when I spotted him on the busy dance floor of a downtown club I frequented. We were excited to see one another, caught up as best we could over the loud music, and eventually set off on a night together. We bounced around a few places and then somehow got separated. I went home. That was the last time I saw my friend.
“I woke up the next day and sadly he didn’t. I got that call that no one ever wants to get.
“I wrote “Lucky One” about that night, about my dear friend. The chorus is about how given the situations we put ourselves in, it comes down to sheer luck on whether or not we survive or die. It’s like Russian Roulette, somebody in some lab somewhere has mixed Fentanyl, a cheap synthetic opioid some 50-to-100 times more powerful than morphine, into cocaine, heroin, or even Xanax. You’re literally playing Russian Roulette; it could be your first time or your hundredth time, and each time you’re putting the bullet in the gun, spinning the cylinder, and putting it to your head.
“Cause I’m the Lucky One, I drew a blank while we played with our roulette gun…”
While adding about working with eternity, “I love this song; my friend will never be forgotten and is with me every time I hear or play this track. Bigger than just releasing this track as a single we’ve partnered with a collective of charities “Action On Addiction“, “Forward Trust” and “Eternity;” collectively they bring not just awareness and help on addiction, but focus on the struggle with mental health. We will run a donation link for as long as this song and my band are alive and maybe with the charity’s help and people’s generous donations, maybe we can save people before such horrors happen like what happened to my best friend.”
Taking Action On Addiction
Taking Action on Addiction is a national campaign aimed at improving understanding of addiction and reducing the stigma surrounding it. The campaign seeks to reframe existing perceptions of addiction and build awareness that enables more people to get the help they need. We believe that addiction should be treated as a serious mental health condition, and that access to treatment, support and care should be increased so that recovery can be possible for everyone. By calling for a change in the way addiction is perceived and treated, we hope to encourage greater empathy and reduce prejudice towards those affected by addiction.
Perceptions of addiction need to change. Our aim is to build compassion and understanding around addiction and support people to ask for help without judgement, discrimination or stigma. Anyone can be affected by addiction and everyone deserves the help they need to overcome it.
Led by the Forward Trust, Taking Action on Addiction is made up of a partnership of like-minded charities who believe in working together to bring about the change so badly needed to help more people and families find recovery. Partners currently include Nacoa, Music Support, FAVOR UK, and the Amy Winehouse Foundation.
Campaigns such as Addiction Awareness Week have been supported with powerful messaging from HRH The Princess of Wales, Forward Trust’s patron, who made a speech at the inaugural Taking Action on Addiction event at BAFTA in October 2021, hosted by Ant and Dec. View the Princess of Wales video message from Addiction Awareness Week 2022 HERE.
DISCOVER THE BIG PINK:
