KID ART-DIRECTED VIDEO CO-STARS SUPERMODEL ANOK YAI
ATLANTA ICON TO LEAD TOY GIVEAWAY IN COLLEGE PARK
GRAMMY® Award-nominated multi-platinum superstar Offset drops his hypnotic new single, “Swing My Way,” ahead of his birthday out now via Motown Records. As befits the aesthetically minded multihyphenate — rapper, songwriter, actor, fashion plate — the track comes with an alternatingly luxe and gritty music video directed by Kid Art and co-starring supermodel Anok Yai.
The new release arrives hot on the heels of Offset’s surprise Juice WRLD collab “Celebration” — from the late legend’s final posthumous album The Party Never Ends — and just ahead of Nouveau’s Winter Wonderland Experience with Offset. The event is a toy/gift giveaway and community holiday celebration for Atlanta families in need taking place at The Gateway Center Arena in College Park, GA, on Monday, December 16. Info HERE. Offset is partnering with the owner of Nouveau Bar, Ebony Austin. Together they’ll provide gifts for over 2,500 families in need from their holiday wish lists which includes toys, electronics, covering bills including rent/utilities, and they’ll provide resources for financial stability heading into the new year.
“Swing My Way” is a song-length flex executed as only Offset could do it, weaving together his workmanlike flow, unpredictable adlibs, and fantastical visions of opulence. He lets out the lingo over a low-slung groove produced by Turbo (Young Thug, Travis Scott, Lil Baby) complete with chiming keys and blown bass. “Baby, I’m not one of them / I‘m really one of the ones,” he states.
ABOUT OFFSET:
Praised for his blistering flows, pummeling anthems, and theatrical showmanship, Offset is one of the most influential GRAMMY-nominated rap icons from the South. He reaffirms that status with SET IT OFF, a sophomore solo album that’s dynamic yet deeply personal. Checking in at 21 songs, it’s Offset in all his thematic and stylistic multitudes. For the critically acclaimed “JEALOUSY,” he teams up with wife Cardi B for an exercise in rap acrobatics and super-charged charisma. On the smooth Don Tolliver assisted “WORTH IT” which the duo performed on The Tonight Show Starring Jimmy Fallon, Offset flexes his diversity as an artist willing to experiment. But beneath the dripped-out machismo, there’s an evolving father of five learning to reckon with the man he’s becoming. Oscillating between invincibility and vulnerability, SET IT OFF is just the latest step in a musical and personal evolution that creates both artistic gems and personal catharsis.
As part of the supergroup Migos, Offset became a force in pop culture, with songs like “Bad and Boujee” and albums like Culture cementing him as a legend in the making. As he helped re-popularize the triplet rhythm and collected over 40 platinum plaques as part of the trio, Offset later cultivated a reputation as a legend in his own right. He had standout guest verses on Kodak Black’s “Zeze” and Tyga’s “Taste” going a combined 15-times Platinum. In 2019, he reinforced his solo career with Father of Four, which included the 3x platinum hit record “Clout” with Cardi B. Now, Offset is racing from the man he was to the man he’s supposed to be resolute, reflective, and relentlessly energetic. His influence transcends music into fashion from gracing runways and designing his own merch and film appearing in shows like NCIS Los Angeles and Baby Shark. To date Offset has amassed over 2 billion streams as a solo artist in the U.S. alone.
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