Credit Adrian Briseño
FAST-RISING ARTIST SHARES OFFICIAL ATLANTIC RECORDS DEBUT SINGLE
PROFOUNDLY POWERFUL TRACK ALREADY A VIRAL SENSATION
FOLLOWING SOCIAL TEASES AMASSING OVER 30M TIKTOK VIEWS
Alt sensation Shaya Zamora makes his official Atlantic Records debut with today’s premiere of his eagerly awaited new single, “Sinner,”. Prior to his official debut, Zamora’s signing was announced earlier this week on Billboard. The profoundly powerful track has already proven a viral phenomenon through a series of popular social media teases, generating more than 30M views on TikTok thus far.
“Sinner” marks the latest release from the ascendent Zamora following this spring’s “Pretty Little Devil,”. With over 2.8M US streams in its first week alone, the track rose to #2 on iTunes’ Alternative Chart while also ranking among the upper reaches of Apple Music and Shazam’s US and Global charts. “Pretty Little Devil” has now drawn more than 33M global streams and over 200K TikTok creates thus far, totaling more than 350M views since its April release. An official lyric video currently boasting over 3.7M views is streaming now at YouTube HERE.
Shaya Zamora has swiftly proven a worldwide phenomenon with his raw emotion and vibrant acoustic melodies, built upon a singular strain of intimate songcraft and deeply spiritual storytelling. Raised in rural Washington, Zamora began writing songs at an early age. His songs chronicle what he considers “just real down-to-earth things” and he quickly found a following, earning him millions of worldwide streams and an increasingly fervent fan base in the months since his summer 2023 debut. Indeed, the gifted young singer-songwriter’s profile continues to rise dramatically, increasing by 377% across all social media platforms since the January 2024 arrival of his debut EP, Eulogize, which has garnered close to 35M total streams thanks in part to tracks like the hugely popular “Cigarette” (now boasting over 21M streams to date).
Zamora ascended even higher with this spring’s “Pretty Little Devil,” which proved a sensation after being teased on social media, generating over 200K creates and more than 350M views on TikTok (where it was added to TikTok’s #NewMusic global discovery hub and earned Zamora influential status as an Emerging Artist) as well as over 85M views via IG Reels. Now, with “Sinner” – and more new music to come in the weeks and months ahead – Shaya Zamora is sure to soar to even greater peaks of popularity and artistic connection.
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