SURPASSING HIS OWN HIT “CITY BOYS”
CELEBRATED WITH BIGGEST LIVE DATES OF HIS CAREER, INCLUDING EPIC RETURN TO LONDON STADIUM
AND TOP-BILLED PERFORMANCE ON THE PYRAMID STAGE AT THE UK’S GLASTONBURY FESTIVAL
SPECIAL “HIGHER” OFFICIAL MUSIC VIDEO DOCUMENTS BURNA’S TRIP HOME TO PORT HARCOURT, NIGERIA IN PARTNERSHIP WITH CHARITY ORGANIZATION THE R.E.A.C.H.
According to Chart Data, GRAMMY® Award-winning artist Burna Boy has once again made history with his latest single, “Higher.” The track has earned the biggest streaming debut for a solo African song in Spotify history, surpassing the record previously held by Burna Boy’s own hit “City Boys.”
The African Giant made his monumental return to London Stadium and a groundbreaking debut on the Pyramid Stage at the UK’s renowned Glastonbury Festival.
“Higher” is an inspirational new song aimed at elevating his hometown of Port Harcourt, Nigeria. This release is particularly special as it aligns with his ongoing efforts through Project PROTECT, a pivotal initiative he founded to provide financial, medical, and legal assistance to communities affected by systemic violence and poverty.
The “Higher” music video documents Burna Boy’s emotional return to Port Harcourt, where he engages in community upliftment activities. The video directed by Burna Boy and Asurf, captures moments from his visit to his childhood home and local villages where he, alongside volunteers from Project PROTECT and The R.E.A.C.H., distributes essential supplies. This collaboration also highlights their joint educational and healthcare initiatives, including significant contributions to the University of Port Harcourt Teaching Hospital.
The R.E.A.C.H. (Reach Every Available Communal Household) and Project PROTECT have been instrumental in implementing sustainable solutions that enhance the quality of life in over 21 communities, touching more than 11,000 lives directly. This video not only showcases Burna Boy’s philanthropic efforts but also inspires higher thinking and selfless acts within the community.
Connect with Burna Boy’s impactful journey and support Project PROTECT and The R.E.A.C.H. by visiting https://thereach.ng
Burna Boy’s latest efforts underscore his role not just as a global music icon but as a committed activist. Earlier this year, Burna was recognized as one of TIME100’s Most Influential People, reflecting his significant impact beyond the music industry. His ongoing involvement with initiatives like Project PROTECT and The R.E.A.C.H. demonstrates his dedication to making a tangible difference in the lives of many across Nigeria.
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