Yaya Bey by Nikita Freyermuth
TEN FOLD OUT MAY 10TH VIA BIG DADA
SHARES NEW SINGLE “CHASING THE BUS”
What the press is saying:
“honest and forward in sound and lyric”‘ – Document Journal
“Yaya Bey Is Creating Music For The Liberation Of Black Women” – ESSENCE
“a gifted storyteller who taps into deep emotions with a sly confidence” – NPR
“joyful, horn-kissed celebration” – The New York Times
“Bey has crystallized her sound into one of the most dazzling albums of the year” – Pitchfork
“reveals generational trauma lust and prayers with innovative vocalizations” – Rolling Stone
New York’s Yaya Bey announces her forthcoming album Ten Fold due May 10th via Big Dada. Picking up where she left off with the powerful one-two punch of her 2022 album Remember Your North Star and 2023’s follow-up EP Exodus the North Star, Yaya’s new album is a free-spoken and flowing self-portrait defined by in-the-moment reflections on the past, present and future. Brimming with the nuances of Yaya’s identity and the various facets of her creative endeavors, Ten Fold turns her focus inward and meditates on her inner being while carving out spaces for the humor and cutting social commentary that’s been a defining characteristic of her work.
Alongside the Ten Fold announcement, Yaya shares the latest taste of her forthcoming full-length with her new single, “chasing the bus.” The single’s gentle falsetto and wistful prose point to the next iteration of the boundless sound Yaya has crafted for her new album and is paired with a new music video she directed and choreographed herself.
‘chasing the bus’ has a double meaning,” Yaya says of her new single. “On the surface, it’s about being taken for granted in a romantic relationship. Being slept on and underestimated. But beyond the surface, it’s a metaphor for how I feel in so many spaces in the industry and it’s sort of an affirmation for myself or a reminder to let go of validation or the lack thereof. To exist regardless because I have to.”
Following the album’s release in May, Yaya will also embark on a Spring tour of four release shows in May. See all of the details on each of Yaya’s live dates below including shows at Elsewhere in Brooklyn on May 23rd and The Roxy in LA on May 29th. Spotify presale tickets are available now and tickets for these shows will be available widely this Friday, February 2nd.
Born Hadaiyah Bey, Yaya first started writing songs at the age of nine and emerged onto the scene as a reinvigorating voice in the new vanguard of R&B storytellers with her breakout 2020 album Madison Tapes. Her widely praised 2022 LP Remember Your North Star earned critical acclaim from the likes of Pitchfork, Rolling Stone, NPR, ESSENCE, and more. Recently, she starred alongside Immanuel Wilkins in an ad campaign for Converse‘s recent collaboration with New York-based brand AwakeNY. Before officially closing the books for 2023, the Brooklyn-born artist performed a sold-out show at SOBs for Spotify Stages before capping off a run of live performances at festival stages across the globe this year including Glastonbury in the UK, Pitchfork Festival in Chicago, Roskilde Festival in Denmark, and many more.
Yaya Bey 2024 Live Dates:
5/23 – Brooklyn, NY @ Elsewhere
5/25 – Washington, DC @ Union Stage
5/29 – Los Angeles, CA @ The Roxy Theatre
6/1 – Philadelphia, PA @ World Cafe Live
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