SMERZ ANNOUNCE THE OFFICIAL RELEASE OF ALLINA

DUE FEBRUARY 1st VIA SHOPPING RECORDINGS

FIRST SINGLE “MY PRODUCER” OUT NOW

The 15-minute EP premiered at All-In’s SS24 Paris show where the rising pop star ALLINA made her main-stage debut

Norwegian duo Smerz returns to announce the official release of ALLINA, a new EP that traces the quick rise (and fall) of a fictitious pop star experiencing 15 minutes of fame. While Allina made her formal debut at All-In’s SS24 show in Paris, which press could not stop talking about, her self-titled EP, written, performed, and executive produced by Henriette Motzfeldt and Catharina Stoltenberg of Smerz, will see it’s official release on February 1, on the duo’s new label Shopping. Allina’s first single “My Producer” is about – her producer – and how they are going to make her a big, big star! Shot and directed by Allina’s producer, while they were having tons of fun in the studio.

In a recent profile in The Face, starring Allina, her creators – All-In founders Benjamin Barron and Bror August Vestbø – chat with Smerz to trace the story of Allina’s conception and how the ephemeral nature of contemporary pop and fashion inspired ALLINA. The quartet previously collaborated on the surrealist-folkloric visual world for Believer, Smerz’s critically acclaimed 2021 debut album. But for this latest project, Smerz shifted their focus on a new main character, a rising pop star, finding faith and excitement in pop music’s ability to constantly renew itself through fearless plunder of the past and inclusion of all music and many disparate styles of genre. In just under 15 minutes, ALLINA packs in dance music, pop-rock, minimal electronic, world-building interludes, and sexy R&B; a true homage to the current state of pop music, honoring a genre caught somewhere between vigor and collapse.

While the rising pop star Allina is the main character of Smerz’s latest project, the duo has been steady at work on various Smerz-related productions including new Smerz music, then Henriette and Catharina produced “ASAP” on NewJeans 2023 Get Up EP, and last autumn the duo premiered a choir piece at the MUNCH Museum in Oslo.