“TU HAI KAHAN (feat. ZAYN)” AUDIO AND VIDEO OUT NOW VIA D36 & SONY MUSIC ENTERTAINMENT, MIDDLE EAST
“Tu hai kahan (feat. ZAYN)
LISTEN: https://smi.lnk.to/AURxZAYN
South Asia has quickly become one of the most exciting musical landscapes in the world, with new stars in the making thanks to a massive, passionate audience in the market. As a result, the region has become a hotbed for new global hits, evidenced by the runaway success of Pakistani trio AUR, whose hit single “Tu hai kahan” has been re-released today as a collaboration with multi-platinum global superstar ZAYN.
The track marries the band’s poetic lyricism with ZAYN’s vocals as he effortlessly delivers the song’s chorus in Hindi. The record underscores ZAYN’s deeply personal relationship with the world of South Asian music, and its release today fittingly coincides with ZAYN’s birthday.
AUR’s original version of “Tu hai kahan” dominated the South Asian charts in 2023, amassing hundreds of millions of streams and reaching #1 on the Spotify India, Pakistan, and Global Viral charts. The song is released today in conjunction with a new music video that takes fans into the parallel worlds of both artists and gives rare insights into ZAYN’s process at his home studio as well as an intimate view of AUR’s life in the heart of Karachi, Pakistan.
AUR – consisting of Ahad, Usama, and Raffey – shared their excitement about the release: “We are super excited for this collaboration as it shows that music has no boundaries. ‘Tu hai kahan’ is such a special song to us, and it’s hard to describe how amazed we were when we first heard ZAYN’s voice on the track. We’re taking Pakistani music global, and we can’t wait for the world to vibe to our music.”
Amplifying the excitement, ZAYN adds, “I was incredibly humbled when AUR reached out and asked me to collaborate on their song ‘Tu Hai Kahan.’ I love the song and have brought some of myself to it, I hope people love what we’ve done.”
The major collaboration is a monumental first for the contemporary Pakistani music industry, which has begun to reach an enormous regional scale in South Asia. The release is a joint effort between US-based indie D36 & Sony Music Entertainment, Middle East, a fitting home considering D36’s focus is to amplify the future of South Asian music to global audiences. Similarly, Sony Music Middle East’s investment into Pakistan will be instrumental in continuing to build one of the world’s most exciting artist ecosystems and launch their stories to audiences around the world.
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