5X GRAMMY WINNER BRITTANY HOWARD RELEASES NEW SINGLE “PROVE IT TO YOU” OFF UPCOMING ALBUM WHAT NOW

WHAT NOW OUT FEBRUARY 9TH

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“On Feb. 9, she returns with ‘What Now,’ an album filled with wailing soul, jittery funk and buzzing grooves born of frustration, pain, love and intense questioning.” – The New York Times

“Howard’s dedicated herself to unbounded exploration.” – NPR

Brittany Howard, the five-time Grammy Award®-winning powerhouse, shares the third single, “Prove It To You,” off her forthcoming album, WHAT NOW – the hotly anticipated second solo album (and first under Island Records) to be released on February 9th.

On “Prove It To You,” Howard delivers a euphoric four-on-the-floor dance track spiked with her explosive guitar work. Working alongside long-time collaborator Shawn Everett (The Killers, SZA, Miley Cyrus, Adele), Brittany originally produced the entire track in Reason Drum Sequencer, her first time using virtual drum machines, and her first time producing a dance track. Once the track took shape, she and her band recreated the song in a live setting for the final production, still capturing the essence of dance music that she originally set out to capture.

“I wanted to write a fun four-on-the-floor dance track that makes you want to dance but at the same time lyrically looked at the complexities of being in a relationship. I love those songs that might not be exactly what they appear to be on the surface.” – Brittany Howard on “Prove It To You”

The song follows previously released title-track “What Now,” which Pitchfork called “a quaking introduction to her next chapter” and “Red Flags” deemed by New York Times as a “moodier and more meditative side of her versatile sound.”

WHAT NOW has found itself on multiple 2024 “must-hear” album lists including New York Times, NPR, Grammy.com, Pitchfork, TIME, and more. Over the course of its 12 tracks, WHAT NOW sees Howard bringing her singular musicality to a shapeshifting sound encompassing everything from psychedelia and dance music to dream-pop and avant-jazz. At turns galvanizing, cathartic, and wildly soul-expanding, the result is a monumental step forward for one of the most essential artists of our time. WHAT NOW is the long-awaited follow-up to Jaime, Brittany’s massively acclaimed solo debut of 2019 (featuring “Stay High” and “History Repeats.”) Jamie landed on best-of-the-year lists including Pitchfork, The New York Times, and Rolling Stone, was named NPR’s album of the year, and earned her 7 Grammy® nominations in 4 different genres, winning the award for Best Rock Song with “Stay High.”

Brittany was recently announced at this year’s Coachella and Bonnaroo festivals. Howard will also tour in 2024 across the US and Canada, and UK. Her North American tour will kick off with a sold-out show in Chicago on February 6th and continuing with stops in New York City, Boston, Toronto, and Washington D.C. with support from Becca Mancari and will pick up again in April with support from June McDoom. Tickets available at www.brittanyhoward.com.